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Why Should Your Business do Content Marketing?

Jun 15, 2016

You’ve heard the saying “the more things change the more they stay the same.”  They are as true today as they were on the day French writer Jean-Baptist Alphonse wrote them down nearly 200 years ago.  While the way businesses and brands connect, engage and entice new customers has evolved, from hollering the daily specials in the market as buyers walked by, print ads, radio jingles, 30 second television spots and now the ubiquitous pre-roll ads, each is an evolution or an iteration of the same thing; an unwelcome interruption.

Technology is constantly restoring control to the consumer over when, where, and how they allow a business to communicate with them.  This will become increasingly evident as an entire generation of children grown up not understanding the concept of scheduled television thanks to DVR technology and video on-demand services like Netflix and YouTube.

A recent study found that 198 million users were using an ad blocker which cost the advertising industry $22 billion last year.

The good news is that while the methods for advertising have changed, and consumers are increasingly choosing to opt out of advertising whenever possible, there is one way of connecting with consumers that has remained the same.


Stories, whether are the universal language of humanity.  Whether by a flickering fire on a starry night, or as we sit down to watch the local news, stories where how we made sense of our world.  From tribe, to culture, to village and city every community has had a respected sage, a griot that tells stories to the rest that inform, educate, or entertain.

It is our goal at Grio, to elevate your brand, product and company to that coveted position.  The place where your brand is the oracle, the thought leader, the trusted source of information and insight.

Whether you call it branded content or content marketing, when done best, it is centred around a great story.  And every story needs a hero.

Contact us to see how we can help your customers be the heroes of their universe with the help of your brand.

We are a diverse team of sharp, skilled, and seasoned professionals from the worlds of film, marketing, radio, television, advertising and journalism. We believe in harnessing the power of cinematic visuals, compelling narrative, and audacious design to tell the story of your brand.